Market Research is used by organisations to learn about their customers, target audience, brand reputation, and other aspects of their business. It involves helping clients to gather & interpret information so that they can leverage their insights to shape marketing and sales strategies. It is, therefore, a critical part of many modern businesses.
Market researchers use a range of both quantitative and qualitative techniques such as interviews, focus groups, customer surveys, and data analysis. They use a variety of media for this purpose such as telephone, e-mail, social media, snail mail, and face-to-face interviews.
An internship in market research could take place in a market research agency, an advertising agency or even a specific department of any organisation. You may be sitting with a research director or manager, research analyst, fieldwork manager, and/or statistician/data processing workers.
Your Market Research internship may include the following tasks:
- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
- Creating topline reports for clients, and supporting the research managers.
- Attending project meetings
- Scripting surveys and formatting questionnaire content
